CS2 is on the radio! In this podcast, Crissy talks to host Shira Abel about her journey starting her own company and offers up some B2B marketing tips.
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Let’s talk about spam filters. You know, the ones that are clicking all the links in your outbound emails to check for spam? They’re messing with reporting, lead scoring and causing all kinds of problems.
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In the first blog post of this two-part series we discussed the benefits we have noticed at CS2 with the whole team working remotely. In this post we address one of the primary factors we think block many people from being allowed the chance to realize these benefits.
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We've put together a compilation of topics that the CS2 team has been discussing this month including spam-filtering bots, creative marketing campaigns and minimalism.
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Working remotely is a hot topic right now. Some swear it makes them more productive while others get distracted. Managers sometimes find it uncomfortable, new parents believe it is a necessity and some millennials believe it is a human right. Whatever your belief, working remotely is on the rise, making up 37% of US workforce and many people are finding benefits.
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In this month's show and tell we are discussing how to thrive at work using these tactics for your body and your mind. First, Crissy discusses how working out has made her happier, more productive and given her more energy. Then, Christie shares some of the benefits of listening to podcasts, and provides some suggestions.
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Marketo’s Marketing Nation is next week and most of you who are attending should be thinking of which sessions to go to! Below are what I think are the best sessions and I have included my reasons why.
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B2B Marketing Operations and Demand Gen have always been an active space for consultants, the explosion of marketing technologies and their complexity has transformed marketing organizations and now more than ever marketing leaders are turning to consultants to help master their technologies and marketing strategy.
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At CS2, we have been trying to find a more efficient way to project manage campaign execution for our clients. I am a long-time fan of Kanban boards for managing my tasks and Asana just so happened to launch kanban boards as a new feature (currently in beta). Kanban boards are widely used in the development world, and consist of different columns or lanes in which “cards” or tasks are placed under based on status.
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When using multiple different marketing technologies, one thing is key: integration. It’s important for different systems to be able to talk to each other so their data doesn’t live in a silo. We wanted to highlight one of the unique ways in which our client Aviso has integrated their marketing technology using Hubspot, Calendly and Zapier.
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