CS2 | Marketing

People.
Process.
Performance.

consulting high growth B2B tech companies to master Their marketing operations, Revenue operations & demand gen

People

Even in this automation driven world we still believe people are the heart of marketing. We support marketing leaders to develop their marketing ops and demand gen functions into a highly effective and happy team.

Process

Streamlined, flawless processes are the backbone of B2B marketing. Inefficiencies can cripple your whole marketing and sales engine. As a third party resource, we spot these weak points, and collaborate with you to design a strategic technology-forward framework that works for your business and your people.

Performance

Organized and presentable data is critical to prove marketing’s value to the business and investors. We define, structure and display the metrics of success that inform smart decision making at all levels of your business, from the boardroom to your weekly ops meetings.

The Logic Lab

The laboratory where the CS2 team gathers all the news and best practices in the world of B2B marketing and distills it into a regular podcast, written content and helpful tools. Then packages it up beautifully in a monthly newsletter delivered to your inbox.

Sign up for our monthly newsletter

The Logic Lab’s Featured Content

Learn

[RESULTS] With high employee turnover, are happy B2B tech marketers becoming the real unicorns of Silicon Valley?

[SURVEY] With high employee turnover, are happy B2B tech marketers becoming the real unicorns of Silicon Valley?

Marketing Operations Explained: The 3Ps and Real World Analogies

listen on Apple Podcasts

Our Services

Strategic Advising

We have extensive experience working with marketing leaders to help guide strategy. We act as an impartial partner with deep knowledge of all things demand gen and marketing technology, helping you achieve optimal ROI from your Martech stack and your valuable team.

Demand Gen Strategy & Execution

We see hundreds of campaigns executed each quarter and keep a close eye on what is performing well. We can help craft your demand strategy and optimize individual campaigns so they perform at their very best, or build a repeatable process so your in-house team can thrive.

Martech Consulting

Whether it's Marketo, or any of the leading B2B Marketing technologies, we have you covered. We can run a full audit of your systems, consult on specific projects, or train your whole team. Whatever your goal is, we will guide the project, execute, run ongoing health checks and report on the results.

CS2 Community

Our clients get exclusive access to additional benefits as part of the CS2 community. We run client events, host a B2B Marketers Slack channel, and develop content and tools to help our clients stay ahead of the curve.