GTM Operations For Fast Growing B2B SaaS
We help you execute, streamline, and report on your GTM Strategy.
Discover our services
GTM Operations Services
Unified GTM Data and Reporting
Unify your GTM data for streamlined reporting for all your GTM motions across Demand Gen, ABM, PLG, Partner, Customer Expansion, & Outbound.
- Build a custom object funnel tracking method using an exclusive CS2 SFDC package
- Unify the data across all your CRM objects into one object for reporting
- Enable your team with easily executed analytics to optimize your GTM strategy
GTM Foundation
Develop the core processes that convert buyers into revenue.
- Capture the right marketing/sales data needed for reporting
- Convert more pipeline with instant speed to lead
- Optimize your sales handoff and scoring
- Optimize your sales process in CRM for sales efficiency
Tech Implementations and Migrations
Implement the optimal marketing and sales tech stack to support your team and GTM strategy.
- Implement Marketo, Hubspot, ABM tools, enrichment tools, sales engagement, automation tools, and more to support your GTM strategy
- Optimize the data flow across your entire stack
- Audit your full stack to find gaps and tech that can be removed
- Audit individual tools and optimize them for better tool ROI
GTM Analytics Framework
Build the right architecture, attribution, and analytics framework to enable reliable and easy to use reporting.
- Build the right data models to track the metrics that matter most
- Create plug-and-play reporting that can be utilized for your whole team, C-Suite, and board
- Gain confidence your data is accurate and reliable
- Train your team to use data to make better decisions
GTM Execution
Level-up your GTM execution with an embedded campaign operations team.
- Add on flexible coverage to guarantee you have capacity
- Optimize your COps process to eliminate issues and delays
- Help your team define and stick to SLAs and process
Engagement Model and Pricing
Subscription Tiers
Our engagement model is designed to offer our fast-moving clients flexibility and ongoing availability to fractional expertise across all Ops domains. While focusing our team on the projects that matter most (and that are hard to deliver in-house).
- Foundation: 25-50 hours per month | $14,250 per month.
- Acceleration: 51-75 hours per month | $21,000 per month.
- Transformation: 76-100 hours per month | $27,500 per month.
Minimum engagement is typically 6 months or more.
Each Tier Includes:
- Reserved monthly hours (based on tier)
- All CS2 GTM Operations Strategy & Execution services
- Onboarding discovery, assessment, and roadmap development
- End-to-end project delivery, including strategy definitions, advisory, and technical builds within the Client’s existing architecture
- Tech/process optimizations and implementations across marketing automation, CRM, and more
- Weekly calls, PM, Q&A, & ongoing strategic guidance
- Training, coaching, troubleshooting, and support
- Access to all CS2 Frameworks tested across 100+ B2B SaaS businesses
- Access to CS2’s proprietary “Project Insight” Lifecycle/Funnel Custom Object SFDC package and other technical packages at no additional cost
Your New Secret Weapon is Our Team
We are stacked full of people that have dedicated their careers to marketing and revenue operations. You will work directly with the best operators that speak your language and do the work themselves. No inexperienced project managers in the way.
Our Partners
Our team proudly partners with the best marketing and sales technologies so our clients can leverage each tool and architect their entire stack for maximum return.
See What Our Clients Are Saying
Their knowledge of all the platforms that we were using was unparalleled. I could always bounce a question off them when I needed a second opinion or help flushing out an idea.
We faced a significant challenge in transitioning to a new MAP, with limited and transitioning staff and resources, all while completing a thorough review of our processes. CS2 guided us through this transition seamlessly, ensuring every detail was handled with precision.
CS2 has been integral in our system migration. Our team typically has many priorities and CS2 works with us to outline the plan of action every week. Over the last few months of the migration CS2 has talked through risks and migration plans for countless hours, resulting in a smooth transition the risks were minimized with a strategic plan.
They have worked with us through a complex systems migration that took several months and helped solve every challenge that came our way. They also help us on a regular basis to keep the "engine" running smoothly. Everyone needs CS2!
If you need help upleveling your operations, maintaining a tidy database, or getting organized with reporting/dashboarding in your CRM - CS2 is the way to go! I've worked with many admin agencies and they are by far the best and most knowledgable.
They know how to build and scale, whether you are a startup with zero resources to a more established company.
Their knowledge of all the platforms that we were using was unparalleled. I could always bounce a question off them when I needed a second opinion or help flushing out an idea.
We faced a significant challenge in transitioning to a new MAP, with limited and transitioning staff and resources, all while completing a thorough review of our processes. CS2 guided us through this transition seamlessly, ensuring every detail was handled with precision.
CS2 has been integral in our system migration. Our team typically has many priorities and CS2 works with us to outline the plan of action every week. Over the last few months of the migration CS2 has talked through risks and migration plans for countless hours, resulting in a smooth transition the risks were minimized with a strategic plan.
They have worked with us through a complex systems migration that took several months and helped solve every challenge that came our way. They also help us on a regular basis to keep the "engine" running smoothly. Everyone needs CS2!
If you need help upleveling your operations, maintaining a tidy database, or getting organized with reporting/dashboarding in your CRM - CS2 is the way to go! I've worked with many admin agencies and they are by far the best and most knowledgable.
They know how to build and scale, whether you are a startup with zero resources to a more established company.
CS2 helped our company transform the way we look at Marketing Qualified Leads (MQLs) and implemented a foundation for Order of Operations processes, including data normalization and lead sourcing, that help us with attribution and maintain a cleaner database. Additionally, CS2 built a Unified Funnel Metrics dashboard for us in Salesforce with a variety of reports that show views for revenue planning, goal tracking, and campaign performance, which make reporting on the important data much easier and cleaner.
They helped us revamp our entire lead lifecycle process and implemented lead scoring, data enrichment, and standardized reporting. These projects created the foundation to scale and optimize.
CS2 helps to manage all of our programs out of Marketo including events, product updates, email sends, and much more. By having them as a trusted partner we're able to work more efficiently as a team, troubleshoot with ease, and roll out campaigns quickly. They have been tremendously responsive, and provide quick turn around times for often complex asks.
The CS2 team has shortened the time it would have taken our team alone to get our foundational process automation in place which is hugely valuable. Without that, I would not have been able to focus on activities that drive pipeline or measure performance at all.
CS2 helped us solve visibility into how our marketing was performing by putting in place the lifecycle object. Now we can easily see what the trigger campaign was for each opportunity and show direct pipeline attribution for every dollar we spend... I've used these numbers in board meetings, in QBRs, and with sales leaders to show them the value of marketing is doing. It's helped me gain trust and get more resources!
I have worked with CS2 over the past 5-6 years in multiple companies. They do not only have immense knowledge in the Marketing and Sales Operation domain, they also learn and grow while the MarTech landscape evolves. They also have a perfect balance of being detail-oriented and strategic thinker
CS2 helped our company transform the way we look at Marketing Qualified Leads (MQLs) and implemented a foundation for Order of Operations processes, including data normalization and lead sourcing, that help us with attribution and maintain a cleaner database. Additionally, CS2 built a Unified Funnel Metrics dashboard for us in Salesforce with a variety of reports that show views for revenue planning, goal tracking, and campaign performance, which make reporting on the important data much easier and cleaner.
They helped us revamp our entire lead lifecycle process and implemented lead scoring, data enrichment, and standardized reporting. These projects created the foundation to scale and optimize.
CS2 helps to manage all of our programs out of Marketo including events, product updates, email sends, and much more. By having them as a trusted partner we're able to work more efficiently as a team, troubleshoot with ease, and roll out campaigns quickly. They have been tremendously responsive, and provide quick turn around times for often complex asks.
The CS2 team has shortened the time it would have taken our team alone to get our foundational process automation in place which is hugely valuable. Without that, I would not have been able to focus on activities that drive pipeline or measure performance at all.
CS2 helped us solve visibility into how our marketing was performing by putting in place the lifecycle object. Now we can easily see what the trigger campaign was for each opportunity and show direct pipeline attribution for every dollar we spend... I've used these numbers in board meetings, in QBRs, and with sales leaders to show them the value of marketing is doing. It's helped me gain trust and get more resources!
I have worked with CS2 over the past 5-6 years in multiple companies. They do not only have immense knowledge in the Marketing and Sales Operation domain, they also learn and grow while the MarTech landscape evolves. They also have a perfect balance of being detail-oriented and strategic thinker
Learn more about the projects we take on.
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