GTM Operations For Fast Growing B2B SaaS
We help you execute, streamline, and report on your GTM Strategy.
Discover our services
GTM Operations Services
Unified GTM Data and Reporting
Unify your GTM data for streamlined reporting for all your GTM motions across Demand Gen, ABM, PLG, Partner, Customer Expansion, & Outbound.
- Build a custom object funnel tracking method using an exclusive CS2 SFDC package
- Unify the data across all your CRM objects into one object for reporting
- Enable your team with easily executed analytics to optimize your GTM strategy
GTM Foundation
Develop the core processes that convert buyers into revenue.
- Capture the right marketing/sales data needed for reporting
- Convert more pipeline with instant speed to lead
- Optimize your sales handoff and scoring
- Optimize your sales process in CRM for sales efficiency
Tech Implementations and Migrations
Implement the optimal marketing and sales tech stack to support your team and GTM strategy.
- Implement Marketo, Hubspot, ABM tools, enrichment tools, sales engagement, automation tools, and more to support your GTM strategy
- Optimize the data flow across your entire stack
- Audit your full stack to find gaps and tech that can be removed
- Audit individual tools and optimize them for better tool ROI
GTM Analytics Framework
Build the right architecture, attribution, and analytics framework to enable reliable and easy to use reporting.
- Build the right data models to track the metrics that matter most
- Create plug-and-play reporting that can be utilized for your whole team, C-Suite, and board
- Gain confidence your data is accurate and reliable
- Train your team to use data to make better decisions
GTM Execution
Level-up your GTM execution with an embedded campaign operations team.
- Add on flexible coverage to guarantee you have capacity
- Optimize your COps process to eliminate issues and delays
- Help your team define and stick to SLAs and process
Engagement Models and Pricing
Flexible Monthly Retainer
- Augment and level-up your team with a highly experienced team across GTM ops, Marketing Ops, Rev Ops, Analysts, and SFDC Consultants
- Leverage the CS2 GTM Operations Framework tested across 100+ B2B SaaS businesses
- Discover your biggest issues, work on a shared roadmap, and execute strategic projects month over month
- Retainer is based on the number of hours per month and can be increased/decreased as your needs change
6 month minimum
Strategic Initiatives
- Choose us as your partner to deliver on large tech migrations, implementations, funnel tracking initiatives, or strategic analytics projects
- Be confident knowing you have the expertise and bandwidth to make your project successful
- Work within a more defined scope
Your New Secret Weapon is Our Team
We are stacked full of people that have dedicated their careers to marketing and revenue operations. You will work directly with the best operators that speak your language and do the work themselves. No inexperienced project managers in the way.
Our Partners
Our team proudly partners with the best marketing and sales technologies so our clients can leverage each tool and architect their entire stack for maximum return.
See What Our Clients Are Saying
They know how to build and scale, whether you are a startup with zero resources to a more established company.
I've realized better efficiency in our prospect journey (scoring, routing, etc.), pipeline generation, and better reporting (they've helped us implement multi-touch attribution systems)
They helped us revamp our entire lead lifecycle process and implemented lead scoring, data enrichment, and standardized reporting. These projects created the foundation to scale and optimize.
CS2 supports our Marketing team with campaign execution and strategic initiatives, including implementation of best practices around campaign structure and data hygiene.
The CS2 team has shortened the time it would have taken our team alone to get our foundational process automation in place which is hugely valuable. Without that, I would not have been able to focus on activities that drive pipeline or measure performance at all.
Created some truly amazing processes for reporting into SFDC Einstein that would blow your mind.
They know how to build and scale, whether you are a startup with zero resources to a more established company.
I've realized better efficiency in our prospect journey (scoring, routing, etc.), pipeline generation, and better reporting (they've helped us implement multi-touch attribution systems)
They helped us revamp our entire lead lifecycle process and implemented lead scoring, data enrichment, and standardized reporting. These projects created the foundation to scale and optimize.
CS2 supports our Marketing team with campaign execution and strategic initiatives, including implementation of best practices around campaign structure and data hygiene.
The CS2 team has shortened the time it would have taken our team alone to get our foundational process automation in place which is hugely valuable. Without that, I would not have been able to focus on activities that drive pipeline or measure performance at all.
Created some truly amazing processes for reporting into SFDC Einstein that would blow your mind.
I have worked with CS2 over the past 5-6 years in multiple companies. They do not only have immense knowledge in the Marketing and Sales Operation domain, they also learn and grow while the MarTech landscape evolves. They also have a perfect balance of being detail-oriented and strategic thinker
Top-notch marketing operations expertise. They are smart, pragmatic, and infinitely trustworthy. They are creative problem solvers and work with you to figure out the best, most effective solutions. They always deliver on time and on budget. They are very pleasant and professional to work with.
Amazing marketing operations partners and beyond. I was introduced to CS2 by Jon Miller after his time working with them at Marketo. His recommendation was nothing short of a life saver. I partnered with the team as head of marketing, in 3 different B2B SaaS startups for marketing operations support, revenue operations reporting, martech implementation, and much more.
I have worked with CS2 over the past 5-6 years in multiple companies. They do not only have immense knowledge in the Marketing and Sales Operation domain, they also learn and grow while the MarTech landscape evolves. They also have a perfect balance of being detail-oriented and strategic thinker
Top-notch marketing operations expertise. They are smart, pragmatic, and infinitely trustworthy. They are creative problem solvers and work with you to figure out the best, most effective solutions. They always deliver on time and on budget. They are very pleasant and professional to work with.
Amazing marketing operations partners and beyond. I was introduced to CS2 by Jon Miller after his time working with them at Marketo. His recommendation was nothing short of a life saver. I partnered with the team as head of marketing, in 3 different B2B SaaS startups for marketing operations support, revenue operations reporting, martech implementation, and much more.
Learn more about the projects we take on.
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