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Why We Changed Our Mind on Self-Reported Attribution

Recency Bias. Bad data. Form Friction. There are plenty of reasons to question the usefulness of self-reported attribution. In fact, Charlie once believed self-reported attribution to be pointless. So what made him change his tune?

In this episode of The Revenue Growth Architects, we’re reconsidering self-reported attribution to find out what turned Charlie from cynic to supporter. We’ll debunk our previous criticism and discuss why if you're doing great marketing that engages your buyers, they should want to tell you.  

Tune into this episode to find out why self-reported attribution may help you fill an important insight gap.

Do you have a marketing ops question you’d like answered? Reach out to us at

Key Takeaways:

- While certainly not a replacement for other forms of attribution, self-reported attribution can provide valuable insights.

- Effective marketing engagement can mitigate the impact of recency bias, allowing customers to accurately report the most impactful touch points in their journey.

- Self-reported attribution data can benefit sales efforts by providing essential context prior to engagements with potential customers.

- Embrace a comprehensive approach to data collection by leveraging self-reported attribution alongside other attribution methods.

Jump into the conversation:

[04:28] Debunking the idea that self-report attribution does not provide impactful marketing data.

[11:21] How to utilize self-reported attribution for small business success.

[15:26] Why Posting on platforms affects engagement and attribution.

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