Were we right? Reviewing our 2023 Marketing Ops Predictions
With teams getting smaller and scrappier, is tech debt more rampant as we near the end of 2023? Are the days of unlimited marketing budgets truly gone and what impact does that have on revenue analytics? Has a dependence on partner marketing grown this year?
Back in January, we made a lot of predictions about how the Marketing and Revenue Ops landscape would change in 2023. In this episode of The Revenue Growth Architects, it’s time to see which of their predictions came true, and which predictions took an unexpected turn.
So tune in to get a sense of the current state of marketing/revenue ****ops and perhaps also where things might be headed in the future.
Watch our 2023 Predictions episode: https://youtu.be/DuoGZgm27DY?si=6CXVUnim99m49SB5