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The Top 9 Priorities from Our Clients’ 2024 Roadmaps

Ready or not, 2024 is here! What is on your 2024 roadmap? Does it include partner program operations? Or are you tackling your email strategy and deliverability? Or are you prioritizing a new AI project?

In this episode of The Revenue Growth Architects, we’re looking at all these topics and more as we count down the nine marketing ops topics and projects that are top of mind for our clients heading into 2024. Find out how we’re thinking about customer retention, ops team convergence, custom object funnel tracking, and much more for 2024.

Tune into this episode of The Revenue Growth Architects for insight into where companies are and should be investing their resources in operations this year.

Do you have a marketing ops question you’d like answered? Reach out to us at

Key Takeaways:

  • Streamline sales and marketing efforts and align reporting between Salesforce and BI tools by tracking funnel data on a custom object.
  • Measure email deliverability and engagement to enhance marketing operations.
  • Effective partner programs will help you gain new accounts and deepen relationships with existing ones for maximized revenue growth.
  • If 2023 has taught us anything, it’s the value of simplifying your tech stack and leveraging in-house solutions when possible.

Jump into the conversation:

[05:26] Focusing on building effective partner programs for growth.

[09:32] Renewed focus on security and data protection.

[17:01] Increased focus on customer retention and experience.

[23:36] ABM and ABX improve targeted customer engagement.

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