Building out an SDR team is costly, and frequently results in an organizational focus on keeping that team busy—not driving revenue. Partner that with the advance of AI tools and a shift in the way businesses are handling their outbound sales efforts and the traditional role of the SDR feels less clear than ever.

In this episode of The Revenue Growth Architects we’re critically analyzing the role of the SDR on modern sales teams. We discuss why trusting junior folks to nurture your best leads doesn’t make sense, why SDRs could be more effective in a hybrid marketing role, and why the right move might be investing those resources in other programs altogether.  

Tune into this episode to find out why it may be time to critically rethink the role of the SDR in your business.

Do you have a marketing ops question you’d like answered? Reach out to us at rga@cs2marketing.com.

Key Takeaways:

- AI and strategic thinking can transform SDR roles from mere prospectors to critical revenue drivers.

- The key to a robust revenue pipeline is not just hitting call and email quotas—it's about skill development.

- Remote work has changed the landscape of team management. By tailoring the SDR role into a coveted career destination, you can attract top-tier talent capable of driving revenue growth.

- Focusing on strategic and quality engagement over volume is paramount. The SDR role could be a more creative, research-based function, leading to better-qualified leads and more meaningful customer interactions.

Jump into the conversation:

[06:59] Outbound SDRs need targeted hiring and training.

[11:18] Collaborate with marketing can help educate junior SDRs.

[18:34] Overall marketing strategy benefits from comprehensive and diverse set of roles.

[25:56] AI has the potential to assist SDRs, making them more efficient and effective.