Xander goes deep into the weeds into the data structure, the fields, the values, and how to properly build out useful Lead Source data.

You need to figure out Lead Source data regardless of the marketing automation platform you use. You also need the data to be mapped properly to Salesforce for reporting. And, as you probably know, the out-of-the-box tools in Marketo/Hubspot/Pardot don't cut it.

So give this a watch to figure out how exactly to do it.