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How to Improve Funnel Velocity With SLAs

How well are you tracking your SLAs? And perhaps more importantly, how many of them are you tracking? Measuring your speed to lead is all well and good, but focusing on it exclusively doesn’t solve all your funnel velocity issues.

In this episode of The Revenue Growth Architects, we’ll examine the other SLAs you should be measuring to have a wholistic view of how prospects are moving through your funnel. How long has it been since the last touch? How long are you letting meetings sit before they turn into an opportunity? How long are opportunities in flight before they close? We’ll touch on all of these and more.

Tune in to find out how we’re thinking about SLA management, and how aligning on SLAs with your SDR, Sales, and Demand teams will help you improve funnel velocity.

Do you have a marketing ops question you’d like answered? Reach out to us at

Key Takeaways:

- Establishing clear SLAs upfront is crucial!

- Measure SDR teams on meetings complete, not just booked. It's a more accurate measure of success.

- Maintain open lines of communication with marketing, finance, and executive teams to ensure everyone is on the same page when it comes to opportunities and pipeline.

- Take the time to analyze current data and metrics to understand the state of your business and facilitate better conversations.

Jump into the conversation:

[00:05:52] Visibility into goals and tracking has decreased, especially with remote work.

[00:27:04] SLA ensures clear progression in meetings and with opportunities.

[00:31:07] Close opportunities quickly to drive marketing efficiency.

[00:33:33] Analyze existing SLAs to measure sales readiness.

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