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How to Build a Valuable RevOps Roadmap

If you feel like an order taker, simply responding reactively to incoming requests rather than taking the time to think strategically, or you struggle to get anything “valuable” completed at your org, a RevOps roadmap might be what you’re missing.

In this episode of The Revenue Growth Architects, we’re working through how to build out a RevOps roadmap that is going to be valuable to the business but also can be executed efficiently by you, your team, or your shared resources effectively. We will talk you through the same process we use when we engage our own CS2 clients and how you can copy it yourself. Tune into this episode to learn how to build a rev ops road map that supports your goals and makes you feel accomplished when you look back later.

Do you have a marketing ops question you’d like answered? Reach out to us at

Key Takeaways:

- Aligning your projects with the business goals to ensure that your efforts directly contribute to driving impact for the organization.

- Use an effort and impact matrix to prioritize your projects. This tool helps you focus on initiatives that will have the highest impact on the business.

- Get the whole company on board with your priorities by documenting and communicating the reasons behind your project choices.

- Set achievable goals and ensure that you have the right resources in place to deliver on your roadmap.

Jump into the conversation:

[03:28] Prioritize projects based on impact and effort.

[05:23] Document and communicate your road map to gain buy-in from the rest of your business.

[09:16] How a Rev Ops road map can help you do satisfying work.

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