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How to Architect Your Funnel The Right Way

Over the past 9 years of running CS2, we have worked on  A LOT of funnel projects. So much so that funnel architecture is a key foundational area where we feel like we drive the most impact for clients. Why? Because most of the time organizations are not doing it the right way and we have truly taken the time to figure out the best way to operationalize the funnel and what small things should be avoided for better adoption.

In this episode of The Revenue Growth Architects, we’re taking you through rebuilding the funnel from scratch—and how to do it the right way. We’re getting rid of endless lists of acronyms that require a collection of footnotes to understand. We’re defining conversion points with clearly demonstrated value. And best of all, we’re doing all of it in a way that anyone in your business can easily comprehend.

Tune into this episode to learn how to build a funnel that your revenue team will adopt and your whole organization clearly understands.

Do you have a marketing ops question you’d like answered? Reach out to us at

Key Takeaways:

- Simplifying the funnel process is crucial for optimizing your revenue growth strategy.

- It’s important to strike a balance between a standardized funnel approach and allowing for customization based on your unique business needs.

- Learning how to identify and utilize PQLs effectively within your funnel architecture will drive revenue growth.

Jump into the conversation:

[04:33] Inconsistent definitions of funnel stages lead to process confusion.

[08:58] Sales engagement platforms streamline sales process

[14:02] SDRs create better opportunities by improving data quality.

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