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Do You Need a Marketing Automation Platform In 2023?

Over the last year an interesting debate has heated up around Marketing Automation Platforms (MAPs like Marketo, Hubspot, Pardot) and if they are necessary in this modern era of martech.

The argument against MAPs is there are new more focused best in breed tools (like iPaaS, data warehouses, data automation, more advanced B2C emailing tools) that when architected together are more powerful than a jack of all trades, master of none MAP.

So in this episode of The Revenue Growth Architects, we’ll examine the aspects you should consider when deciding if this is the right strategy for you.

We will discuss pricing, capabilities, scalability, and complexity. We’ll compare marketing automation platforms to point solutions. And how you can perform an audit to see if what you’re paying for is the best tool for the job.

Tune in to find out if a marketing automation platform makes sense in 2023, and which of the available options make the most sense for your marketing ops team.

Do you have a marketing ops question you’d like answered? Reach out to us at

Key Takeaways:

- Simplifying your tech stack and streamlining resources should be a priority in 2023.

- Consider the overall management and resources required before replacing a marketing automation platform.

- While specific flavors of marketing automation platforms may cater to different business needs, be mindful of the complexity they can bring.

- Complex tech stacks and multiple teams can lead to data silos and alignment issues.

Jump into the conversation:

[00:03:17] Cost of tools and time must be considered.

[00:08:08] Assess priority and use point solutions strategically.

[00:14:28] It can be frustrating to scale back due to technology.

[00:19:51] Simplicity is critical in data operations.

[00:27:46] Renegotiate and simplify to lower subscription cost.

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