One of the most critical areas that is often neglected -- the core.  

Marketing operations, just like the human body, needs fine tuning and care over time. Start now by taking a step back and addressing the basics functions in building a strong foundation.  

Your MOps team will be able to pinpoint major flaws like:  

• sync errors  
• lack of campaign structure
• SFDC CPU limits hit    

That's just to name a few.