Lead Scoring Framework & MQL Simulator

We created this custom tool so you can see all of your lead scoring at a glance, and play out scenarios for how different actions would affect a lead’s score. The simulator will allow you to input a leads actions and demographics, so you can see if they would MQL or not.

We have found that when explaining a lead scoring model to sales or even to other people in marketing, showing examples of what types of leads will become a MQL is the best way of helping them understand the model.

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