Having to rebuild lists and choose the proper criteria or scour your instance to reference previously used lists, over and over, just drains productivity – and let’s be honest, it all out sucks! Data standardization plays a critical role in being able to extract and target your database in a more accurate and efficient way.

This provides an instructional and customizable guide for:

• 👍🏻General job function and level structure across organizations
• 👍🏻Function segmentation and mapping process setup with example logic
• 👍🏻Level segmentation and mapping process setup with example logic

AND here’s some benefits to expect:

• ✔️Increased ROI – Greater targeting accuracy, reaching wider audiences with relevant messaging, leading to greater engagement with marketing efforts, and generating higher quality opportunities.

• ✔️Improved productivity - Saves your team’s time by having real-time updated lists to reference. For example, no extra time searching or guessing job role/title types for on and offline targeting.
• ✔️Greater personalization – Segmentations allow you to create messaging around specific audiences and leverage dynamic functionality in Marketo to appeal to them.
• ✔️Improved engagement – Well organized lists with accurate criteria will enable more tailored relevant messaging, enticing audiences to engage and convert more.

We hope this guide helps enable your team to segment and better reach your prospects, leading to greater engagement and more wins!