Will AI kill the need for GTM Ops documentation?
This post was originally published on LinkedIn.
This may be a warm-ish take in GTM/MOps circles. But the era of sitting down for hours and writing up what you built, adding screenshots, linking to other docs, adding to a centralized knowledgebase maybe over.
Note: this is coming from someone who has spent years telling people to document more (sorry)
But just think about what we have now:
- AI is very good at auditing metadata (i.e. how things are set up in your systems: fields, objects, automation, etc). We have seen 5-10+ hour audits of SFDC reduced to <30mins with Claude Code. This is real, not hype.
- Most calls are recorded so we have call transcripts where the team talked through the decisions, the why behind things, sales training, etc
- AI can search Slack messages on decisions, pivots, people getting alignment, etc
- AI finding information in Google sheets/docs and other working docs showing decisions, discovery, mappings, definitions, etc
Technical documentation is just structured data/text from unstructured sources.
Before a human had to do it, but now AI can probably do it just as good.
Or maybe we don’t even need many written docs anymore, as any time someone asks a question AI can answer it for them based on your company data, metadata, and context.
Just ask a question. No more writing docs and no more having to read through a 25 page doc to find how to convert a lead.
And the less time the Ops team spends on writing up documentation the more time they have for building.
It likely a way better use of time right now to focus on how to train an agent to do this vs. writing up docs.