Sometimes AI isn't about massive, transformational projects, sometimes it's...
This post was originally published on LinkedIn.
Twice last week my team needed to fill out ~100 web forms for clients to do QA testing for new MAP arcitecture/order of operations that gets triggered from form fills.
- One client had 120 Marketo forms all with different fields, requirements, etc (note: we prefer global forms, but this client had these forms before working with us)
- The other had 3 Hubspot forms, but each form had 20+ variations of how you could fill it out with different conditional dropdowns.
It would take multiple hours of boring work to fill all these out and check to see if the automation worked properly.
So we had Claude Code (using Agent-Browser):
- Review each URL and the required fields
- Store the URL and the fields in a JSON object
- Build the test data it will use
- Fill out each form with the data
- Update the JSON with pass/fail and notes if failed
- For the Marketo client we fed it the activity log to check if the program membership was correct and mark pass/fail
- Produce an Excel file from the resulting JSON for documentation and review (see screenshot)
Hours and hours of tedious, boring work compressed into minutes of much more enjoyable work (where you just monitor Claude Code and work on something else).
The big transformational AI projects get all the attention and I love talking about those too.
But honestly? The run of the mill stuff like this is where so much untapped value is. I hate the term "low hanging fruit" but it's kinda that.
Every company has so much of the "human middleware" work sapping time, energy, and joy from their teams.
AI can do so much, but at a minimum, it should be taking this stuff off our plate.
Our focus for clients and CS2 is two part:
- Large iterative roadmap projects being worked like a product team, that will transform your GTM w/ AI.
- Finding the boring, manual, human middleware work our clients and my team waste time on and handing it off to AI. Brick by brick.
2 frees you up to do more of 1 and they both compound the positive outcomes together.
I'd love to hear more examples from people of the tedious work being handed off