In this fast paced B2B tech world we live in, decentralization is no longer looked at as an option. It’s a MUST to survive.

The common question that seems to be swirling around is, “How do I decentralize our campaign execution process?” Here at CS2, we get asked this a lot. But there isn’t a straight answer, as it really depends on the organization and the team.

However, if you have a lot of program managers and your marketing ops team only has one or two people, having a decentralized campaign execution model can leave you more time to focus on bigger and more strategic projects.

So how do you make this happen, you ask? Well, here are a few places to start:

1. Put in formalized marketing automation training for your team. This would include basics but also training on campaign execution itself.
2. “Templatize” as many things as possible and make sure there is training and documentation on those templates for the team.
3. Ensure your program managers are prepared. We have even created our own tests and only allow marketers to execute if they passed the test.
4. Set up one dedicated time like office hours to answer questions from the program managers. This will help you stay focused on your strategic projects.
5. Have a mandatory QA process in place and put in governance on your marketing automation platform to prevent program managers from any admin areas they shouldn't be touching.