Revenue Growth Architecture for B2B Tech
From augmenting your team to strategic initiatives, we help you grow.
Discover our services
Revenue Growth Architecture Services
Funnel Operations and Analytics
The essentials that you need to operationalize and report on your demand, account, or product-based funnel(s).
- Convert more pipeline with instant speed to lead
- Optimize your revenue funnel, scoring, and handoff
- Optimize your sales process in CRM for sales efficiency and data capture
- Build a modern funnel tracking method using an exclusive CS2 SFDC package
- Enable your team with funnel analytics to optimize your revenue engine
GTM Operations (Demand/ABM/PLG)
Launch and align your team around an ABM and PLG, and/or Demand Strategy
- Define and operationalize your ICP
- Build out your tech stack and process for each GTM
- Build GTM-specific dashboards and reporting
Tech Implementations and Migrations
Implement the optimal marketing and sales tech stack to support your team and GTM strategy.
- Implement Marketo, Hubspot, ABM tools, enrichment tools, sales engagement, automation tools, and more to support your GTM strategy
- Optimize the data flow across your entire stack
- Audit your full stack to find gaps and tech that can be removed
- Audit individual tools and optimize them for better tool ROI
Analytics
Build the right architecture, attribution, and analytics framework to enable reliable and easy to use reporting.
- Build the right data models to track the metrics that matter most
- Create plug-and-play reporting that can be utilized for your whole team, C-Suite, and board
- Gain confidence your data is accurate and reliable
- Train your team to use data to make better decisions
Campaign Operations
Level-up your campaign operations with an embedded campaigns team.
- Add on flexible coverage to guarantee you have capacity
- Optimize your COps process to eliminate issues and delays
- Help your team define and stick to SLAs and process
Engagement Models and Pricing
Embedded Marketing & Revenue Operations
- Augment and level-up your team with a highly experienced marketing and revenue ops team
- Discover your biggest issues, work on a shared roadmap, and execute strategic projects month over month
- Get access to all our strategic and execution services on a flexible monthly retainer
- Retainer is based on the number of hours per month and can be increased/decreased as your needs change
Strategic Initiatives
- Choose us as your partner to deliver on large tech migrations, implementations, funnel tracking initiatives, or strategic analytics projects
- Be confident knowing you have the expertise and bandwidth to make your project successful
- Work within a defined scope and set price for the project
Your New Secret Weapon is Our Team
We are stacked full of people that have dedicated their careers to marketing and revenue operations. You will work directly with the best operators that speak your language and do the work themselves. No inexperienced project managers in the way.
Our Partners
Our team proudly partners with the best marketing and sales technologies so our clients can leverage each tool and architect their entire stack for maximum return.
See What Our Clients Are Saying
They know how to build and scale, whether you are a startup with zero resources to a more established company.
I've realized better efficiency in our prospect journey (scoring, routing, etc.), pipeline generation, and better reporting (they've helped us implement multi-touch attribution systems)
They helped us revamp our entire lead lifecycle process and implemented lead scoring, data enrichment, and standardized reporting. These projects created the foundation to scale and optimize.
CS2 supports our Marketing team with campaign execution and strategic initiatives, including implementation of best practices around campaign structure and data hygiene.
The CS2 team has shortened the time it would have taken our team alone to get our foundational process automation in place which is hugely valuable. Without that, I would not have been able to focus on activities that drive pipeline or measure performance at all.
Created some truly amazing processes for reporting into SFDC Einstein that would blow your mind.
They know how to build and scale, whether you are a startup with zero resources to a more established company.
I've realized better efficiency in our prospect journey (scoring, routing, etc.), pipeline generation, and better reporting (they've helped us implement multi-touch attribution systems)
They helped us revamp our entire lead lifecycle process and implemented lead scoring, data enrichment, and standardized reporting. These projects created the foundation to scale and optimize.
CS2 supports our Marketing team with campaign execution and strategic initiatives, including implementation of best practices around campaign structure and data hygiene.
The CS2 team has shortened the time it would have taken our team alone to get our foundational process automation in place which is hugely valuable. Without that, I would not have been able to focus on activities that drive pipeline or measure performance at all.
Created some truly amazing processes for reporting into SFDC Einstein that would blow your mind.
I have worked with CS2 over the past 5-6 years in multiple companies. They do not only have immense knowledge in the Marketing and Sales Operation domain, they also learn and grow while the MarTech landscape evolves. They also have a perfect balance of being detail-oriented and strategic thinker
Top-notch marketing operations expertise. They are smart, pragmatic, and infinitely trustworthy. They are creative problem solvers and work with you to figure out the best, most effective solutions. They always deliver on time and on budget. They are very pleasant and professional to work with.
Amazing marketing operations partners and beyond. I was introduced to CS2 by Jon Miller after his time working with them at Marketo. His recommendation was nothing short of a life saver. I partnered with the team as head of marketing, in 3 different B2B SaaS startups for marketing operations support, revenue operations reporting, martech implementation, and much more.
I have worked with CS2 over the past 5-6 years in multiple companies. They do not only have immense knowledge in the Marketing and Sales Operation domain, they also learn and grow while the MarTech landscape evolves. They also have a perfect balance of being detail-oriented and strategic thinker
Top-notch marketing operations expertise. They are smart, pragmatic, and infinitely trustworthy. They are creative problem solvers and work with you to figure out the best, most effective solutions. They always deliver on time and on budget. They are very pleasant and professional to work with.
Amazing marketing operations partners and beyond. I was introduced to CS2 by Jon Miller after his time working with them at Marketo. His recommendation was nothing short of a life saver. I partnered with the team as head of marketing, in 3 different B2B SaaS startups for marketing operations support, revenue operations reporting, martech implementation, and much more.
Learn more about the projects we take on.
Check out the episodes below, or access our full library of The Revenue Growth Architects free consulting resources.
