Posts in MarTech
Marketing Operations Freedom: A remix on Dave Ramsey's Financial Freedom

I had the great pleasure of taking Dave Ramsey’s Financial Peace University class earlier this year. I’m getting married soon, so my mom gifted this class to my fiancé and I so that we could discuss finances before getting married - which I highly recommend to anyone getting married! It was in this class that I learned “Dave Ramsey-isms” such as…

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Demand Gen: The Volume Myth

With over 8 years behind the wheel of many different Marketo instances, we’ve seen our fair share of campaigns - many of which were successful, but also numerous failures. Through this, we have noticed that there is an idea that B2B Marketers can't seem to shake when it comes to demand gen for campaigns - “bigger is always better.”

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3 Common Lead Scoring Pitfalls: Symptoms and Solutions

In B2B marketing lead scoring is certainly not a new concept and has been around for awhile in one form or another, yet still companies struggle to truly realize the benefits and conversion rates continue to drag. Lead scoring promises true marketing and sales alignment that will make sales more productive by focusing them on ideal targets and/or leads furthest through the buying cycle - so why are lead scoring models still not prioritizing the right leads?

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