Posts in Cartoons
The Dangers of The Common ABM “Shortcut”

The ABM takeover of B2B Marketing has been going on for some time now and the “old skool” tactic of building cold marketing lists is a key part of many company’s ABM strategies. Often this leads marketers down the Cold Cold Road. A road that seems like a shortcut for ABM but in reality is filled with danger. Read more to find out what those dangers are.

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