[SURVEY] With high employee turnover, are happy B2B tech marketers becoming the real unicorns of Silicon Valley?

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Today, it seems like B2B tech marketers are struggling to stay fulfilled and happy in their jobs for long. High employee turnover is so ingrained in our line of work that people who last over 12 months are considered company veterans. In turn, marketing departments find it difficult to maintain momentum with critical employees not staying long enough to really make a difference.

No doubt this isn’t shocking news to you and that raises the question: Has our specific industry normalized workplace chaos which is contributing to unhappy workers?

Some of the consistent problems we see include overworked and understaffed teams, expectations for employees to work evenings and weekends, constant changes in the marketing team’s strategic direction, team politics, management fails, company culture, friction with sales, and unrealistic goals. Now, these parts of the workplace are considered the norm, no matter what company you work for. How did that happen? And is this really establishing an environment where people can do great work?

Of course, working for a dynamic fast-growing tech company does mean that some of these stresses are part of the job description, and before CS2, we were certainly not immune to any of them. So much so, that it’s uncomfortable even bringing this topic up. However, after some research, being a third party resource to our clients, and establishing our own team, we feel like there are some issues in our industry that need to be addressed.

The good news is: we do see some people who are truly happy in their work. But are they unicorns?

Is this is just a natural part of Silicon Valley tech culture (do all teams feel like this)? Does the B2B tech marketing function have specific issues that contribute to a dysfunctional working environment? Are unhappy employees just getting in the way of themselves being happy? Is it the work environment itself or society as a whole? And, how severe and widespread is this hypothetical problem anyway? We want to know!  

Official survey closed. You can find the results here.

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