The Logic Lab Podcast - Episode 3: Applying The Swiss Cheese Model to your marketing

Hear from the CS2 team in this podcast episode as we discuss The Swiss Cheese Model for preventing mistakes. We’ll discuss the 3 layers of swiss cheese you should add to your marketing programs to prevent mistakes:1) Focus, 2) Training and 3) Processes. Then we discuss what to do after a public marketing mistake is made. Hint: own up to it!

If you’d rather read about this topic than listen, check out our blog post, Layer on the swiss cheese to prevent marketing errors.

Interested in the QA Checklist we mention in the podcast? Grab your copy here.

PodcastsChristie Montague