3 Common Lead Scoring Pitfalls: Symptoms and Solutions

In B2B marketing lead scoring is certainly not a new concept and has been around for awhile in one form or another, yet still companies struggle to truly realize the benefits and conversion rates continue to drag. Lead scoring promises true marketing and sales alignment that will make sales more productive by focusing them on ideal targets and/or leads furthest through the buying cycle - so why are lead scoring models still not prioritizing the right leads? 

We think it could come down to a few common pitfalls that we see often, but that can be rectified relatively quickly.

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