February's Show & Tell

Show & Tell is a new blog series from the marketing nerds of CS2 Marketing. We’ll share with you the business and marketing related things we have been thinking about, reading about and are genuinely obsessed with.

Organize your internet-ing using OneTab

A free Google Chrome extension for organizing tabs in your web browser.


One of the most annoying things in the internet world is when you have *too many tabs open*. Not only is it just stressful to look at, but it also takes up of a lot of memory on your computer drive so it can slow everything down. Thank the technology gods I found OneTab


OneTab acts almost like a bookmark, but better! When you notice you have 12+ tabs open, like I used to have on a daily basis, you press the little OneTab icon, and it sucks all those tabs into... wait for it... one tab. Then that one tab will have a list of all the tabs you had open, so when you are ready to refer back to it, just click the link and it comes back. 

I use it to stay organized by creating groups on my OneTab page, and locking them, so I have all the tabs I need for a particular task. You can simply press “restore all” and all your tabs from that group will open. For example, I have a group of tabs that I always use for work and a group of tabs I use regularly in my personal time. See below:


Pro-tip: To make sure the links don’t disappear from the list after you have opened them, make sure your options are set like the image below.


It makes me feel organized and relieved to know that I can actually close tabs and still have them easily accessible. 

This solution could also work well for saving articles to read later or making a list of things you need to do online. If you end up trying it out and liking it, let me know in the comments!


How to not lose your soul (and job) to email

A Gmail labeling system that actually makes email manageable and sometimes enjoyable.

In managing a business and juggling multiple different clients and projects at once, email can get ridiculous. Podcaster Tim Ferris often talks about trying to manage email by reducing the volume. This is great advice and we do our best to limit email, (using tools like Slack and Asana) but sometimes the trusty 40 year old tool that is email is the primary communication channel between CS2 and our external clients and partners. So it’s important that we manage and organize our emails so nothing falls through the cracks.

This brings me to Google Labels. I have tried multiple email organization methods but in my opinion there is nothing like Google Labels. Since setting these up my stress has reduced by 50%+ and my productivity is the best it’s ever been.

I have these setup in three primary groups:

  • Working: This is for all email threads with a task sent by a client that is currently being worked on.

  • Needs Response: Instead of marking emails unread after reading them I label them as needing a response. I find this is less likely to accidentally be unmarked than an unread email and all unread emails in my inbox are exactly that: unread. These are read emails that I have to respond to and when I do I get to satisfyingly remove the label and pat myself on the back.

  • Awaiting Response: For all emails that I have sent that I need to ensure I remember that I’m waiting for a response.

I also have a few extras:

  • Christie (or anyone that works for us): This labels the thread as something I am project managing but one of our team members is working on

  • Urgent: Needs an urgent reply

  • Not Urgent: Can wait until tomorrow

The labels are then separated by group and when I batch out my emails I can easily see the lay of the land. 

What email stress? :) 


Embrace the Danish Secret to Happiness: Hygge

The Danish cultural phenomena that is deemed “the art of cozy” but encompasses a feeling, a social atmosphere, and an action.


Over the holidays last year I kept hearing and reading about something called “Hygge” (pronounced HOO-GA) and did my research to find out what it was. Articles online referred to the phenomena as the “art of cozy” and the secret to how the Danes stay happy and sane despite living in a country with 167 days of rain per year on average. While visiting Powell’s Books in Portland this past weekend I picked up the book, “The Little Book of Hygge” by Meik Wiking, hoping I could learn more.


All of the concepts of Hygge in the book really resonate with me because they center around using simple things like warm lighting, fires/candles, cooking, and spending time with friends to make you happy, rather than spending money on expensive things. Part of the book that I found most interesting is how to make your work space more Hygge so it can be a more pleasurable experience. Wiking’s suggestions included having potluck lunches with coworkers, bringing treats to the office to share, and keeping a cozy pair of socks or blanket at your desk. 

I love this idea, but at work I also think being too cozy can make me less alert! So, my go-to Hygge work elements include fresh flowers at my work space, enjoying my coffee while checking my emails to start the day, or rewarding myself to a cup of nice herbal tea to sip on while I am on calls or tackling a hard project.

If you find yourself getting stressed at work, think about some ways you can make it more Hygge! If you already have hyggelig tactics you use let us know in the comments!