New Tool by CS2: Marketing Campaign/Program Name Builder

While there may not be a "one size fits all" solution for Marketo or Salesforce users, there are best practices to keep your instance more organized, structured, and ultimately scalable. We created this program name builder to help you create your own consistent naming convention in Marketo. Salesforce, or any other CRM or marketing automation platform.

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Christie Montague
Expense It: London

The biggest complaint I hear from frequent business travelers is that they never get time to enjoy the city they are traveling to, because after all, they are there for work. We’d like to help flip that ideology and offer up some suggestions for where to eat, stay and play while on a business trip. Just expense it!

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Expense ItChristie Montague
New Tool by CS2: Interactive Marketo Training Quiz

We’re always looking for ways to brush up on our Marketo skills and help train new employees, so we created this Interactive Marketo Training Quiz. These questions are aimed to help you gain a better understanding of Marketo basics, and also help test your knowledge to see where you may need improvement. This quiz is also a great resource if you’re studying for the Marketo Certification Exam!

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Christie Montague
The Dangers of The Common ABM “Shortcut”

The ABM takeover of B2B Marketing has been going on for some time now and the “old skool” tactic of building cold marketing lists is a key part of many company’s ABM strategies. Often this leads marketers down the Cold Cold Road. A road that seems like a shortcut for ABM but in reality is filled with danger. Read more to find out what those dangers are.

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Charlie Saunders
Expense It: Portland, Oregon

The biggest complaint I hear from frequent business travelers is that they never get time to enjoy the city they are traveling to, because after all, they are there for work. We’d like to help flip that ideology and offer up some suggestions for where to eat, stay and play while on a business trip. Just expense it!

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Join our incubator of knowledge

Welcome to The Logic Lab, a newsletter that will send exclusive tips and news from the minds behind CS2 straight to your inbox. Get ready for carefully curated and generated content that has been handcrafted and selected, for you, in service of you. 

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Charlie Saunders
Four reasons why we love remote working at CS2

Working remotely is a hot topic right now. Some swear it makes them more productive while others get distracted. Managers sometimes find it uncomfortable, new parents believe it is a necessity and some millennials believe it is a human right. Whatever your belief, working remotely is on the rise, making up 37% of US workforce and many people are finding benefits.

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Charlie Saunders
April Show & Tell

In this month's show and tell we are discussing how to thrive at work using these tactics for your body and your mind. First, Crissy discusses how working out has made her happier, more productive and given her more energy. Then, Christie shares some of the benefits of listening to podcasts, and provides some suggestions.

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March Show & Tell

At CS2, we have been trying to find a more efficient way to project manage campaign execution for our clients. I am a long-time fan of Kanban boards for managing my tasks and Asana just so happened to launch kanban boards as a new feature (currently in beta). Kanban boards are widely used in the development world, and consist of different columns or lanes in which “cards” or tasks are placed under based on status. 

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3 Common Lead Scoring Pitfalls: Symptoms and Solutions

In B2B marketing lead scoring is certainly not a new concept and has been around for awhile in one form or another, yet still companies struggle to truly realize the benefits and conversion rates continue to drag. Lead scoring promises true marketing and sales alignment that will make sales more productive by focusing them on ideal targets and/or leads furthest through the buying cycle - so why are lead scoring models still not prioritizing the right leads?

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