The ABM takeover of B2B Marketing has been going on for some time now and the “old skool” tactic of building cold marketing lists is a key part of many company’s ABM strategies. Often this leads marketers down the Cold Cold Road. A road that seems like a shortcut for ABM but in reality is filled with danger. Read more to find out what those dangers are.
Get access to this tool to create UTM URLs and make sure everyone on your team is using the proper values for each UTM. In the document, which you can download as an excel file or Google Sheet, will allow you to set your own picklists for each UTM string.
While there may not be a "one size fits all" solution for Marketo or Salesforce users, there are best practices to keep your instance more organized, structured, and ultimately scalable. We created this program name builder to help you create your own consistent naming convention in Marketo. Salesforce, or any other CRM or marketing automation platform.
We’re always looking for ways to brush up on our Marketo skills and help train new employees, so we created this Interactive Marketo Training Quiz. These questions are aimed to help you gain a better understanding of Marketo basics, and also help test your knowledge to see where you may need improvement. This quiz is also a great resource if you’re studying for the Marketo Certification Exam!