The ABM takeover of B2B Marketing has been going on for some time now and the “old skool” tactic of building cold marketing lists is a key part of many company’s ABM strategies. Often this leads marketers down the Cold Cold Road. A road that seems like a shortcut for ABM but in reality is filled with danger. Read more to find out what those dangers are.Read More
From In-House to Agency - (From Town Citizen to Becoming City Superhero)Read More
We created this custom tool so you can see all of your lead scoring at a glance, and play out scenarios for how different actions would affect a lead’s score. The simulator will allow you to input a leads actions and demographics, so you can see if they would MQL or not.Read More
Get access to this tool to create UTM URLs and make sure everyone on your team is using the proper values for each UTM. In the document, which you can download as an excel file or Google Sheet, will allow you to set your own picklists for each UTM string.Read More
With over 8 years behind the wheel of many different Marketo instances, we’ve seen our fair share of campaigns - many of which were successful, but also numerous failures. Through this, we have noticed that there is an idea that B2B Marketers can't seem to shake when it comes to demand gen for campaigns - “bigger is always better.”Read More
Get access to our customized spreadsheet that takes you step by step through everything you need to audit to get a true picture of your Marketo instance. We’ve been using this template when auditing clients’ Marketo instances for years, making sure we check all of the different areas that are crucial to the marketing automation process.Read More
We’re here to help you out. Instead of binging the snacks in the mini-fridge while traveling on business, why don’t you adventure out and visit some cool places?
As a huge city for tech, you will undoubtedly travel to Seattle at some point in your career, so we hope our list below will make it easier to expense it!Read More
If you have had your database for longer than a year or two, chances are you have a lot of dusty skeletons just hanging out in your database.
Whether it's trying to remove inactive contacts, engage leads who were left to “die,” or uncovering any bad email records in your database, you may want to think about implementing a “Wake the Dead” campaign.Read More