Demand Gen: The Volume Myth

With over 8 years behind the wheel of many different Marketo instances, we’ve seen our fair share of campaigns - many of which were successful, but also numerous failures. Through this, we have noticed that there is an idea that B2B Marketers can't seem to shake when it comes to demand gen for campaigns - “bigger is always better.”

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MarTechCharlie Saunders
Marketo Audit Framework

Get access to our customized spreadsheet that takes you step by step through everything you need to audit to get a true picture of your Marketo instance. We’ve been using this template when auditing clients’ Marketo instances for years, making sure we check all of the different areas that are crucial to the marketing automation process.

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Expense It: Seattle!

We’re here to help you out. Instead of binging the snacks in the mini-fridge while traveling on business, why don’t you adventure out and visit some cool places?

As a huge city for tech, you will undoubtedly travel to Seattle at some point in your career, so we hope our list below will make it easier to expense it!

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Expense ItChristie Montague
Marketing Campaign/Program Name Builder

While there may not be a "one size fits all" solution for Marketo or Salesforce users, there are best practices to keep your instance more organized, structured, and ultimately scalable. We created this program name builder to help you create your own consistent naming convention in Marketo. Salesforce, or any other CRM or marketing automation platform.

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Expense It: London

The biggest complaint I hear from frequent business travelers is that they never get time to enjoy the city they are traveling to, because after all, they are there for work. We’d like to help flip that ideology and offer up some suggestions for where to eat, stay and play while on a business trip. Just expense it!

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Expense ItChristie Montague
Interactive Marketo Training Quiz

We’re always looking for ways to brush up on our Marketo skills and help train new employees, so we created this Interactive Marketo Training Quiz. These questions are aimed to help you gain a better understanding of Marketo basics, and also help test your knowledge to see where you may need improvement. This quiz is also a great resource if you’re studying for the Marketo Certification Exam!

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The Dangers of The Common ABM “Shortcut”

The ABM takeover of B2B Marketing has been going on for some time now and the “old skool” tactic of building cold marketing lists is a key part of many company’s ABM strategies. Often this leads marketers down the Cold Cold Road. A road that seems like a shortcut for ABM but in reality is filled with danger. Read more to find out what those dangers are.

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Expense It: Portland, Oregon

The biggest complaint I hear from frequent business travelers is that they never get time to enjoy the city they are traveling to, because after all, they are there for work. We’d like to help flip that ideology and offer up some suggestions for where to eat, stay and play while on a business trip. Just expense it!

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Join our incubator of knowledge

Welcome to The Logic Lab, a newsletter that will send exclusive tips and news from the minds behind CS2 straight to your inbox. Get ready for carefully curated and generated content that has been handcrafted and selected, for you, in service of you. 

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Charlie Saunders
Four reasons why we love remote working at CS2

Working remotely is a hot topic right now. Some swear it makes them more productive while others get distracted. Managers sometimes find it uncomfortable, new parents believe it is a necessity and some millennials believe it is a human right. Whatever your belief, working remotely is on the rise, making up 37% of US workforce and many people are finding benefits.

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