DNA strand.jpg

People.
Process.
Performance.

 

 consulting high growth B2B tech companies to master Their marketing operations, Revenue operations & demand gen

 
Artboard 8@3.jpg

People

Even in this automation driven world we still believe people are the heart of marketing. We support marketing leaders to develop their marketing ops and demand gen functions into a highly effective and happy team.

 
 
Artboard 9@3.jpg

Process

Streamlined, flawless processes are the backbone of B2B marketing. Inefficiencies can cripple your whole marketing and sales engine. As a third party resource, we spot these weak points, and collaborate with you to design a strategic technology-forward framework that works for your business and your people.

 
 
Artboard 10@3.jpg

Performance

Organized and presentable data is critical to prove marketing’s value to the business and investors. We define, structure and display the metrics of success that inform smart decision making at all levels of your business, from the boardroom to your weekly ops meetings.

 The Logic Lab

The laboratory where the CS2 team gathers all the news and best practices in the world of B2B marketing and distills it into a regular podcast, written content and helpful tools. Then packages it up beautifully in a monthly newsletter delivered to your inbox.

Sign up for our monthly newsletter

website-logic-lab-gif.gif

Our Services

 

Strategic Advising

We have extensive experience working with marketing leaders to help guide strategy. We act as an impartial partner with deep knowledge of all things demand gen and marketing technology, helping you achieve optimal ROI from your Martech stack and your valuable team.

Rectangle 3.png

Demand Gen Strategy & Execution

We see hundreds of campaigns executed each quarter and keep a close eye on what is performing well. We can help craft your demand strategy and optimize individual campaigns so they perform at their very best, or build a repeatable process so your in-house team can thrive.

Rectangle 3.png

Martech Consulting

Whether it's Marketo, or any of the leading B2B Marketing technologies, we have you covered. We can run a full audit of your systems, consult on specific projects, or train your whole team. Whatever your goal is, we will guide the project, execute, run ongoing health checks and report on the results.

Rectangle 3.png

CS2 Community

Our clients get exclusive access to additional benefits as part of the CS2 community. We run client events, host a B2B Marketers Slack channel, and develop content and tools to help our clients stay ahead of the curve.

 

CS2 by the Numbers

 
Artboard 8 copy@3.jpg

years & counting

CS2 was founded in May 2015.

 
 
Artboard 8 copy 2@3.jpg

projects

It’s easier to list the projects we haven’t done at this point.

Artboard 8 copy 2@b.jpg

pipeline

We help our clients influence a combined $1bn+ of open pipeline.

 
 
Artboard 8 copy 3@3.jpg

years

Our relationship with clients averages 2.5 years and counting!

 

Working with the best in B2B tech

 
 
 
Pragmatic, a deep knowledge of the marketing technology stack and one of the few agencies that really gets agile marketing.
— Helen Trim, VP Marketing, Coupa