Our GROW Framework focuses on four pillars to help growth-stage B2B tech companies reach their full growth potential.
Develop a go-to-Market strategy that engages your buyers the way they buy today, focuses your efforts on what actually works, and creates the right incentives for your team.
Build a comprehensive analytics framework so everyone from the C-suite to individual contributors can evaluate marketing performance and make better decisions.
Help your GTM teams be effective with properly-designed processes, data, and tech that improves the customer experience and the effectiveness of your team.
Focus our efforts on what your company truly cares about: accelerating growth and driving revenue.
Given the complex nature of marketing operations, the potential scope of work is limitless. Many companies do a lot of work, but on the wrong things that do not positively impact the business.
That's why during the first month of our engagement, we conduct our GROW Assessment to identify the critical areas that need focus, discover undiagnosed issues, align to your business objectives, and prioritize the work with a 12-month roadmap.
Step 1: Document Collection & Orientation
Step 2: Stakeholder Survey & 400-Point Assessment
Step 3: Presentation of findings and recommendations
Step 4: Analysis & Roadmap Workshop
As part of the GROW Framework, we conduct regularly-scheduled reviews to monitor progress, report findings, and pivot as needed. We develop a "Health Radar" to document your expanding maturity in critical business areas.
We meet with you weekly to discuss work in progress and quarterly to review your roadmap and report on successes.
They do not only have immense knowledge in the Marketing and Sales Operation domain, they also learn and grow while the MarTech landscape evolves. They also have a perfect balance of being detail-oriented and strategic thinker
There is no challenge too great for them. They're down to earth and pragmatic approach is awesome! And they work fast.
They are smart, pragmatic, and infinitely trustworthy. They are creative problem solvers and work with you to figure out the best, most effective solutions. They always deliver on time and on budget. They are very pleasant and professional to work with.
I was introduced to CS2 by Jon Miller after his time working with them at Marketo. His recommendation was nothing short of a life saver. I partnered with the team as head of marketing, in 3 different B2B SaaS startups for marketing operations support, revenue operations reporting, martech implementation, and much more.
The depth and breadth of their MOPS knowledge are unbeatable. Beyond that, their can-do spirit. For asks I feel like are a stretch, they still found ways to break them down, put together a clear plan for how to pursue them, and then set off on making it happen -- all within an incredibly reasonable timeline.
CS2 are experts in Marketo, Salesforce, EverString, LeanData, Drift, Sendoso, and pretty much any other technology that matters to the modern marketer.
I've brought in the team at CS2 to run marketing ops and demand gen campaigns for every startup I've led marketing for - there is no one in the business that's better. Easiest decision you'll ever make. They are masters and I've used them for everything ops and demand gen related.
CS2 is a rare partner in the marketing ops world. The entire team is so skilled and easily switches from being detail-oriented on tactical pieces to strategic on larger business goals. The whole team seamlessly blends into our organization and assists with cross-functional projects like sales dashboards to lead scoring and a whole Marketo overhaul.
CS2 has been my "go to" marketing operations partner throughout multiple organizations. They've worked with me on everything from lead scoring to routing to attribution to email marketing and more. The folks over at CS2 are truly masters of their craft and are phenomenal partners.
CS2 is proud to be G2’s #1 Marketo Agency, Top-Rated Marketing Automation & Revenue Ops Agency
