In B2B marketing lead scoring is certainly not a new concept and has been around for awhile in one form or another, yet still companies struggle to truly realize the benefits and conversion rates continue to drag. Lead scoring promises true marketing and sales alignment that will make sales more productive by focusing them on ideal targets and/or leads furthest through the buying cycle - so why are lead scoring models still not prioritizing the right leads?Read More
The ultimate goal of lead generation is to generate high-quality leads that eventually convert to customers. Simple, right?
Ok - maybe not, but that is why it’s the marketer’s job to figure out the right mix of channels and tactics that produce engaged leads that will eventually turn into $$$.Read More
The ABM takeover of B2B Marketing has been going on for some time now and interestingly the “old skool” tactic of building cold marketing lists is a key part of many ABM strategies even after plenty of harsh criticism of cold lists over the years.Read More