Location, Location, Location. Knowing where your leads are located and where to focus strategic efforts is vital to targeting and generating quality leads for your business. And knowing how to properly organize and segment them based on that geo data is just as important.

The CS2 Global Location Information & Standardization Guide provides:

• Global region lists for segmentation and target list building
• Marketo picklist values for the following geo field types:
• State
• Country
• Region (CAN & AUS)
• Guide notes and Marketo Form Field Setup instructions to assist with implementation
• Alphabetized, formatted, and copy/paste ready lists to start implementing on forms

Enable your Marketo instance to capture and segment your leads, and ensure they're always appended with the correct geo data and routed to the right sales owners.

Note: Form setup instructions are specific to Marketo forms, but all segments and picklists may be used within any tool.